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SA’s Don Martelli: Five Steps for Selling on Social Media
Don Martelli, vice president and director of digital integration here at Schneider Associates, shared his five tips for selling using social media with the New England Real Estate Journal. Click here...
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VP Don Martelli Talks Giving Back in the Digital Age
SA’s VP Don Martelli recently spoke with Mobile Electronics magazine about how companies can benefit from giving back in the digital age. Don emphasized the importance of businesses knowing the...
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Better Parking Comes to Boston
Schneider Associates’ client Haystack recently announced the Boston launch of its parking app with a glamorous event at the Liberty Hotel. After being greeted by parking “zombies” and “angels”...
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Buckets of Hashtag Success
It seems like Hashtivism, or hashtag activism, has finally hit its stride. After so many high-profile campaigns like #KONY2012 and #BringBackOurGirls generated backlash because a slew of tweets did...
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Amazon’s Fire Phone: A Missed Call
(Image source http://bit.ly/1yFRmqm) At the beginning of the summer, talk flared surrounding Amazon’s new product launch. At a launch event on June 18, the Amazon Fire phone entered the smartphone...
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MMNPL Survey Insight #8: Emotional Connections Influence Product Launch Recall
Emotion is a crucial factor when influencing the memorability of a person, event, or in this case, a product. During our 2013 MMNPL survey (you can download the ebook with full data here), Sentient...
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Twitter’s “Buy” Button Launched by Boston Artist
Boston artist Amanda Palmer, perhaps best known for her record-breaking Kickstarter campaign, had the honor of sending the first tweet featuring Twitter’s new “Buy” button. The tweet included a special...
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Modern Marketing will Save Golf for Millennials
As a young public relations and marketing professional, I’m always connecting the dots between brands and their audiences. I’m fascinated by the impulses triggered through modern marketing and the idea...
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SA Attends Annual BRITE ‘15 Conference at Columbia University
The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers,...
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Dear Marketers, Advertisers and PR Pros: Integrate or Die
What are marketers, advertisers and PR pros abolished buzzwords? We marketers use buzzwords almost as erratically as Little League tykes throw baseballs around the diamond. If you’re in marketing, PR...
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